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Capital One is an American bank holding company founded in 1994. Their ad campaign uses the slogan “What’s in your wallet?” and have featured celebrity spokespersons such as Jimmy Fallon, Jennifer Garner and Samuel L. Jackson.
Since the year 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking the question, ” What’s in Your Wallet?” Three years later it began promoting banking and other financial services using the same iconic tagline, slogan, and question. You’ve undoubtedly seen the ubiquitous Capital One ad campaign featuring celebrities asking that now famous question “What’s In Your Wallet?”
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The company wanted to use the quote because it’s an interesting question. The stuff in our wallet represents financial security, purchase power, and prosperity. The question “What’s in your wallet?” is a clever way of planting doubt in our minds about whether or not we have the right stuff to get all the satisfaction we are looking for in life. It prompts us to wonder if we are getting all that we think we deserve. Is there more out there that we don’t yet have? Do we have what it takes to be successful? Of course, the intent of the ad campaign is to make us think that only this particular card will make us satisfied, secure, and significant. And if we don’t feel secure about having the right things in our wallet, perhaps we need to reevaluate its contents.
It’s a pretty simple marketing slogan.
It means “Capital One credit cards are the best. If you have someone else’s credit card in your wallet instead of a Capital One credit card, you are making a mistake.”
“What’s in Your Wallet?” is a very popular ad slogan that is used by Capital One since the year 2000. Initially, they use this slogan to promote their credit card services to potential customers. But later they use the same slogan to promote their banking and other financial services. In the ad, the celebrities ask the famous question “What’s In Your Wallet?” Capital One uses this slogan because it is a very interesting question and the answer to this question reflects the financial security, purchase power, and prosperity of an individual.
Capital One Financial Corporation mostly known as Capital One bank is an American banking service Provider Company. Capital One is specialized in credit cards, savings accounts, auto loans, personal loans, etc. This financial corporation is established on July 21, 1994, by Richard Fairbank and Nigel Morris. Capital One bank is headquartered in McLean, Virginia and most of its official operations are primarily in the United States. Capital One Bank is America’s one of the largest baking service providers and it has a reputation for being a technology-focused bank.
“What’s in your wallet?” is a popular tagline from an advertising campaign for Capital One. Capital One is a bank holding company that specializes in credit cards and loans. The tagline is most often used in association with the company’s credit card products.
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