bud select alcohol content

bud select alcohol content

bud select alcohol content

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Anheuser-Busch to Return Budweiser Select to National Distribution

Budweiser Select has 99 calories, 3.1g carbs and a 4.3% ABV. Budweiser Select is available wherever Budweiser is

sold and comes in 12oz bottles in a 6-pack and 12-pack, 12 oz cans in a 12-pack, 24-pack and 30 pack.

The Budweiser, America’s beer since 1876, today announced plans to support Budweiser Select at national distribution,

after only being available to in-the-know St. Louis residents. The full-flavored, light lager’s national availability comes

in response to a growing consumer demand for a lower calorie beer option without sacrificing the taste of a full-bodied beer.

Light on calories and heavy on taste, Budweiser Select has 99 calories per each 12-ounce serving, and features a crisp,

refreshing taste you’d expect from Budweiser. Budweiser Select became an immediate fan favorite when it was released

in 2005 and was the #2 ranked new food and beverage product by Information Resources Inc. (IRI), an independent

consumer products research firm, in its first year of distribution. Budweiser Select is also one of St. Louis’s best kept secrets,

with Bud Select having a higher per item rate of sale than Budweiser in that location.

bud select alcohol content
bud select alcohol content

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“Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distribution,” said Monica Rustigi, VP of Marketing at Budweiser. “We found that Bud lovers are looking for more beer options that are lower in calories, but they don’t want to sacrifice taste when it comes to their beer. Reintroducing this fan favorite is just another way we’re continuing to innovate to meet the needs of our consumer.”

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Budweiser Select’s taste is so close to Budweiser’s that consumers may think it’s too good to be true. That’s why the brand is releasing a humorous new TV and digital ad campaign, featuring a series of lie detector tests to dispel any doubt that Bud Select isn’t both full-flavored and light on calories. The launch of the campaign will also be paired with an MLB sponsorship , inclusive of a national media and XM radio buy as well as in-stadium signage with a focus on Opening Week and social media giveaways to keep Bud Select top of mind all season long. The MLB has long been a focus for Budweiser as a whole, and the Budweiser Select launch will further strengthen the relationship.

Budweiser Select is making a comeback as light beer sales surge

With Americans drinking more light beer than ever, Anheuser-Busch is giving them another option with the nationwide release of Budweiser Select.

The 99-calorie beer, previously available only in St. Louis, is now rolling out nationwide, in “response to growing consumer demand for a lower calorie beer option,” the company announced Monday. Budweiser Select was available across the country from 2005 to 2010, but it is being relaunched as light beer sales are having a resurgence.

“We started to see traction with Budweiser in 2020 and wanted to answer the growing need for a Budweiser with fewer calories,” Monica Rustgi, Budweiser’s VP of marketing, told CNN Business. “It was pleasant to see the offering already there.”

bud select alcohol content
bud select alcohol content

Budweiser Select is aiming to attract what Rustgi calls “Bud loyalists,” who are fans of Budweiser and more attuned to their health.

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The major difference between Budweiser Select and Bud Light is in their flavor, with the former having a heavy taste that emulates a Budweiser while Bud Light is crisper.

A 12-ounce Budweiser Select has 3.1 grams of carbs and 4.3% alcohol-by-volume. That’s fewer carbs than both regular Budweiser and Bud Light with a similar level of alcohol. Calorie-wise, Budweiser Select has fewer than a Budweiser (145 calories) and has slightly fewer of a Bud Light (110 calories).

Budweiser Select is sold in both 12-ounce bottles and cans in various pack sizes.It’s priced the same as Budweiser.

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